3 Quick Tips to Charge What You Deserve

I realize that one of the most important parts
of your business is attracting quality, ready
clients who are willing (and expect) to pay you
what you’re worth.

Here are three quick tips to help you attract
more clients and charge what you deserve and
get it.

#1: Define your niche and increase your visibility

It’s very important to take a stand and pick a
niche that you want to play in. Once you do this
it is very easy to be seen as a “go-to” person in
your marketplace. Sending out regular press releases,
submitting articles to ezinearticles.com, and holding
teleseminars with business owners who already serve
your ideal market are just a few simple ways to
increase your visibility and expert status.

#2: Outline the value that your programs offer

You need to define programs in a way that makes people
want to BUY from you, not THINK about buying from you.
Focus on the value that you have to offer your clients
and where they will be if they do NOT hire you.

The “when” and the “how much” should come later. Let
these be minor details to cover after your prospect has
already decided to begin working with you.

#3: Stop trading time for money

You HAVE to shift out of the “time for money” business
model and start focusing on a “value for investment”
model if you ever want to charge what you deserve and
get the best results for your clients. As long as you
are stuck in the time for money mentality you will
never be able to fully express or share the true value
you have to offer your clients. This is an unnecessary
shame.

Tip: Stop naming your coaching programs with a time and
dollar amount.

No more “60-Minute session for $125″ and “90-Minute
session for $175″!

This causes potential clients to instantly compare your
valuable service to other, totally unrelated services
they’ve bought or considered in the past.

To learn how to price your programs for maximum profits
and create compelling, near impossible to resist offers,
check out the upcoming teleclass series that I will be
holding.

Cheers
Tom

P.S. I would love to hear from you so be sure to chime in
and leave your comments below!